Vertebrate Graphics help increase Rab clothing sales!

Monday, 2nd August 2010

Vertebrate Graphic’s recent marketing support for the outdoor activity brand Rab focused on two micro-sites outlining the use of technical fabrics Pertex and eVent used in Rab apparel. These can be viewed at www.rab-event.co.uk and www.rab-pertex.co.uk.

Using an integrated on-page and on-line advertising approach with traffic from Facebook and the main Rab site plus external sites such as UK Climbing and Outdoors Magic generated some additional 10 000 registered names to their database. This has created powerful marketing data for Rab to use in future campaigns as well as driving traffic through to their main website www.rab.uk.com.

Rab wanted us to keep the micro-sites simple and focused. We kept the core brand values of Rab whilst presenting the products and information in a uniform and easily read fashion.

To find out more visit www.rab-event.co.uk or www.rab-pertex.co.uk